stadiums and sneaker tech. The natural performance attributes of wool—warm when wet, breathable, quick drying, odor fighting—have taken over the outdoor apparel space. Now wool’s getting ...

Most of these folks believe that wool socks are the best choice for winter wear because of the fabric’s natural thermoregulating and odor-mitigating properties. There’s no arguing that wool is ...

Smartwool, the Denver-based brand known for comfy thermals, socks and accessories, has upped the ante for active adventure wear with its ... combination of Merino wool, the moisture-wicking ...

The Wool Runners have recently come under scrutiny for their durability, however. "Silicon Valley's favorite sneaker has a wear-and-tear problem," the Yahoo report reads. A half-dozen tech workers ...