stadiums and sneaker tech. The natural performance attributes of wool—warm when wet, breathable, quick drying, odor fighting—have taken over the outdoor apparel space. Now wool’s getting ...

Smartwool, the Denver-based brand known for comfy thermals, socks and accessories, has upped the ante for active adventure wear with its ... combination of Merino wool, the moisture-wicking ...

Most of these folks believe that wool socks are the best choice for winter wear because of the fabric’s natural thermoregulating and odor-mitigating properties. There’s no arguing that wool is ...

Instructor of textile science at Fashion Institute of Design and Merchandising in Los Angeles Deborah Young agrees that merino wool has many benefits and is unusually comfortable to wear ...