Heroes, Warriors, and Martyrs—are biologically imprinted in our DNA, and how science, psychology, and epigenetics reveal the roots of human behavior.

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Archetypes are universal symbols and “primordial images that reflect basic patterns that are common to us all”, but that can ...

The thing about this book, I would like to emphasize, is that not only does it talk about archetypes, but I lace it with Jungian work. And Jung's work is about shadow work. So for every archetype ...

The Gilligan's Island 'Ginger vs. Mary Ann' debate walked so Team Edward/Team Jacob (and all other unnecessary fandom ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...

The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...