As many Korean women lead busy lifestyles both at home and at work, the ajumma perm has become a popular look for women that are always on the go. Reasons for making the change to a perm vary, ...

I finally got a Korean root perm! 💁🏻‍♀️ In this video, I’m trying out this trendy Korean hair treatment for volume and texture. Will it give my hair that perfect lift? Watch to ...

The perm, long ridiculed as one of fashion's most ... Who's leading the wave (s) this time around? Teen Korean-Australian star Danielle Marsh, who's in the K-Pop band NewJeans, sported a full ...