The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

For example, our sales and marketing strategy ... impact areas can help you weather change while still improving business outcomes. We focused on technology-agnostic metrics that prioritized ...

Effective data governance enhances data quality, drives informed decision-making, and fosters compliance. By managing data ...

Align AI with clear business objectives to unlock its potential. Start small, focus on goals, and drive impactful transformation.

Vague language derails organizations and leaves teams directionless, leading to misaligned priorities, wasted effort, and ...

In this exclusive interview, Balachandar Paulraj, a seasoned data engineering leader with over 15 years of experience, shares ...

Research respondents believe AI will positively impact IT complexity and improve business outcomes. But many enterprises have yet to start reaping the full benefits that AIOps solutions provide.

In today’s rapidly evolving digital landscape, data and artificial intelligence (AI) are no longer optional tools—they are ...

EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digital ad campaigns.

Artificial intelligence (AI) and generative AI (gen AI) have the capacity to improve businesses everywhere. These technologies can help deliver personalized experiences to customers, optimize ...

Appended data might sound like a technical term, but it’s a straightforward way to make your customer lists more effective.

EDO, the TV outcomes company, and Chalice, a leader in custom AI-powered adtech, today announced that EDO's outcomes data are now available in Chalice's platform to optimize Connected TV (CTV) ...