PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

A dermatologist has shared how often you should wash your bra based on what you're doing when wearing it - and it has sparked a debate amongst women.

As a bonus, it goes on sale pretty regularly, too. ThirdLove’s T-shirt bra has a smoothing shape that is suitable for everyday wear, and it is the best bra for small breasts because it comes in ...

A groundbreaking biomechanical study has uncovered something most athletes never consider - your sports bra might be ...

Bendon has unveiled its new brand ethos, “Bra Better,” across both Australian and New Zealand markets, marking a bold step ...

Bendon has unveiled its new brand campaign with the tagline, “Bra Better,” across both Australian and New Zealand markets via YoungShand following the agency’s appointment in mid-2024. The campaign ...

BLACKPINK's Jennie Kim might be gearing up for the release of her new single “Love Hangover” on Jan. 31, 2025, but she's also ...

Four editors with different bra sizes tested the No Boundaries Underwire T-Shirt Bra at Walmart and loved its supportive feel, flattering lift, and all-day comfort. The bra is lightly-lined, available ...

Looking to make a new addition to your intimates drawer? Check out this list of comfortable back-smoothing bras that lift and support - details!

Let me just say it’s one of the most versatile athleisure brands out there.