Kokho Jason Sit is affiliated with the Chartered Institute of Marketing (UK). Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the ...

At first glance, Jaguar’s new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink colour (it also comes in blue).

About Jaguar’s rebranding, executives speak of the mission to “take Jaguar back to its original habitat” and recognize Jaguar’s iconic past, while at the same time emphasizing the need to ...

To replace its well-known big cat face emblem, Jaguar has introduced what it calls the “Device Mark,” an alpha emblem with the spelling ‘JaGUar’. Jaguar, the British automaker owned by ...

Jaguar transformation starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is ...

The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. The manufacturer ...

Jaguar has unveiled a new logo as part of its rebrand, which will act as a "fire break" as it moves towards becoming a fully electric luxury brand. Jaguar/PA Media/dpa The British car maker has ...

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's Elon Musk, were quick to pounce.

British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the overhaul went viral online as commenters critiqued the company's design ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including a new logo in a colorful new advertisement—with both fans and anti ...

(NewsNation) — British luxury car brand Jaguar says it is launching a “new era” next month — but people online are not happy with the rebrand. In particular, an ad put out by Jaguar is getting ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe as "a creative philosophy that defines all aspects of the new Jaguar ...