Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk ...

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline – a vision of familiarity that conveys “that dreaming, longing feeling we ...

After a year-long hiatus, the British luxury vehicle maker Jaguar returned to the limelight with a new advertising campaign designed to signal the rebranding and the firm’s pivot to an electrified ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

The 2019 Jaguar I-Pace electric vehicle has faced five recalls since May 2023 due to a high-voltage battery issue that can overheat and potentially cause a fire. Despite multiple attempts to fix ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

The boss of Jaguar has slammed people who spouted “vile hatred and intolerance” in a backlash to the luxury-car-maker’s supposedly woke rebrand. Released on social media on 19 November, Jaguar’s ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe as "a creative philosophy that defines all aspects of the new Jaguar ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright clothes but no vehicles or the iconic leaping big cat. The managing ...

Supercharged V-8. Leather-lined interior. Design by Ian Callum, CBE. Whatever Jaguar's electric future holds, this is the kind of Jag we'll miss. Courtesy: Bring a Trailer The second-gen XK ...