Loyalty programs are most likely to succeed when customers feel like they benefit from participating in the program, with members’ spending increasing alongside their satisfaction, the BCG study found ...
It could be that those who spend more join programs to obtain rewards for purchases that they would have made even if they weren't members. Nevertheless, enrolling shoppers who are spending more is a ...
Please view our advertising policy and product review methodology for more information. Every year, the TPG Awards honor excellence in credit cards, loyalty programs and travel. Please click here to ...
Please view our advertising policy and product review methodology for more information. Every year, the TPG Awards honor excellence in credit cards, loyalty programs and travel. Please click here to ...
Small businesses face an ongoing challenge of retaining customers and fostering loyalty in a competitive marketplace. SMS-based loyalty programs offer a powerful solution, allowing companies to engage ...