Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

The stars of TV serials have been laughing and joking on the red carpet as the Inside Soap Awards saw Coronation ... wore a dark blue dress, while Spellman wore a striped black and white outfit.

Saturday's fifth Annual Soap Opera Awards held at BBC Television Centre ... Somebody, surely, had spread the word that the dress code was Bad Taste. And the girls, with one or two well-bred ...

Presented by Judy Finnigan (in an escape-proof dress) and Richard Madeley, the annual awards ceremony celebrates ... Villain of the Year, Best Soap, Best Newcomer, Best Story-line and Spectacular ...

Hollyoaks was the big winner at the Inside Soap Awards, taking home the best soap award for the first time. Stephanie Davis, who plays Sinead in the Channel 4 soap, was named best actress ...

EastEnders was the big winner at the first virtual Inside Soap Awards, earning a total of five trophies including best soap. Coronation Street came away with four awards, with three for its ...