Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.
The Danish brewery, which also owns brands including 1664 and Brooklyn, has created a single integrated drinks business called Carlsberg Britvic following the GBP3.3 billion takeover. Britvic, based ...