Analysing the top 10 tech company logos, we can understand the art and science behind creating visual identities that stand out from the crowd. Most people scroll past logos like they're invisible.

Helly Hansen was a Norwegian captain who, in 1877, started producing oilskin jackets, clothing and tarpaulins made from linen soaked in linseed oil. The company has grown since then, and its logo ...

As discussed above, one of the main reactions to Walmart’s brand redesign were variations of disbelief about the company actually paying people to create the new logo. This is a prime example of ...

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Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Attorneys for Puma wrote in legal filings that Woods’s company’s logo is “highly similar in appearance” to Puma’s, and because Sun Day Red applied for a trademark for its logo that ...

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Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...