How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The success of pan-India films has transformed southern stars into national icons, boosting their brand endorsement fees and ...

Strawberry, a Nordic hotel operator, rebranded over 50 hotels to new "Home" brand as it reduces its reliance on Choice Hotels ...

Discover how brands can capitalize on TikTok’s “Q5” to inspire, reduce ad costs, and drive bookings with family and ...

The TV adventurer on inspiring young soldiers, his new Netflix series, and how everyone – including comedian Brand – deserves ...

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

Emotional appeal can be used in various forms of brand messaging, such as slogans, stories, images, videos, or testimonials. Emotional appeal is more than just eliciting feelings; it's about ...

According to a new marketing report, the WNBA was the fastest-growing brand in professional sports in 2024. After years of ...

This year's top franchises have not only withstood economic shifts but have thrived, expanding their footprints and ...

LONDON (Reuters) - Motorola was refused permission to appeal against the British antitrust regulator's findings that it was ...

The unique artistry and craftsmanship are the hallmark traits that helped Magnolia Pearl gain considerable appeal. The ...