As PepsiCo combines its legacy in sports sponsorship with trying to stay ahead of the curve as partnerships evolve, it is looking to ‘cultural crossovers’ for long-term success.
Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower marketing’s gender pay gap.
shapecharge / Getty Images Accounting is a wide-ranging profession. Whether you prefer to sit in a cubicle poring over financial statements and input complex formulas into spreadsheets ...
Logan Allec is a CPA and the founder of tax relief company Choice Tax Relief, where he represents individuals and businesses who owe significant back taxes to the IRS or their state. He is also an ...
Sheldon Harte knew that hiring a publicist would be more of a marathon than a sprint. His PR partnership is still going strong decades later. Many years ago, Sheldon Harte’s uncle gave him some sound ...
This week in design, high-end home-accessories shoppers are dying to get their hands on a $190 soap dispenser, courtesy of downtown Manhattan decor boutique and cafe Gem Home. Stay in the know with ...
A program designed to help accounting graduates more easily meet education requirements for CPA licensure is expanding its reach. The Experience, Earn and Learn (ELE) program, a joint offering of the ...
What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...