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Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk ...

Jaguar has announced its intention to change its entire product line to electric cars. Not hybrids, not incremental upgrades, but a complete revamp of the portfolio. That is admirable, but ...

After a year-long hiatus, the British luxury vehicle maker Jaguar returned to the limelight with a new advertising campaign designed to signal the rebranding and the firm’s pivot to an electrified ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

Jaguar's managing director has defended the company's rebrand and called out "vile hatred and intolerance" directed at individuals featured in an advertisement. The luxury car brand has been ...

Jaguar, a 102-year old British car company, has just revealed a new concept car. Nothing unusual there: car companies make eccentric models to preview their future metal all the time. But what ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...

No cars but plenty of diverse, gender-fluid models in androgynous clothing—the look of “New Jaguar.” © 2024 Fortune Media IP Limited. All Rights Reserved. Use ...

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Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in ...