Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Construction begins on Thursday on a new development in the growing city of Frisco. The Mix will be near Dallas Parkway and Lebanon Road. It will include a park, retail space, hotels, a high-end ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...