CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports ...

Nike reported second-quarter earnings after the market close Thursday of $12.35 billion, down 8% from the prior year's three ...

Roger Goodell said, “When your intention is to be global, you need your partners to be global with a focus on how you continue to expand the game. And most of our partners have global reach in some ...

The results arrive as Nike (NKE) tries to carve a path forward under its new chief executive, company veteran Elliott Hill, amid a demand backdrop that analysts expect to remain sluggish as consumers ...

The shadow of Allyson Felix is seen next to a Nike logo after finishing ... [+] second place in the Women's 400 Meters Final ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

NFL VP and Chief of Staff for Football Operations Jade Burroughs will join the USA Fencing board as independent directors ...

B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.

Explore the intriguing intersection of NFL and NBA athleticism and discover which NFL stars have had the potential to play in ...

Las Vegas Aces star A'ja Wilson agreed to a six-year contract extension with Nike that's "one of the richest shoe deals" in women's basketball, according ...

CMA CGM will build and deploy a brand-new zero emissions inland transport solution in Vietnam: a 100 percent green ...

NCAA basketball is breaking viewership records, with UConn vs. Notre Dame becoming ESPN's most-watched pre-January game in 13 ...