Sarah Horrell Richardson battled dry and damaged hair after spending a lifetime curling, straightening, and coloring it for dance competitions. So she was excited to try Olaplex, the TikTok-famous ...

George Katsaros, hairstylist, salon owner and creator of the Gkomb: Aveda’s Botanical Repair is a great alternative to Olaplex. It’s effective for most types of hair, particularly dry ...

Read on for our top hair and makeup looks from the 2025 Grammy Awards, including the most striking beauty trends from music’s ...

But fans of Olaplex No.3 have spotted it still included in the ingredients list of the bestselling hair product, causing concern about the formula online. But should you ditch your favourite hair ...

leaving your hair feeling dry, brittle, and breakage-prone. Olaplex may be the first bond builder on the market, but it's no longer the only option — nowadays, there are many other bond builders ...

Although this product was originally intended for bleached hair, both colorist Patty O’Gara and stylist Fred Connors agree that Olaplex No. 4 is suitable for all hair types. That’s why it has ...

It turns out that she doesn't wear wigs or hair extensions and her luscious locks ... Sephora’s best selling is the Olaplex Hair Perfector No.4 100ml, priced at just £22.25, down from £28.

so that my hair is less likely to break or get frizzy overnight. The bottle is only small, but lasts for months and months. Although I find some of the Olaplex products to be slightly overrated ...