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What is an online banner ad?
An online banner ad is a type of advertisement displayed on a website. Success has set up a series of these ads to foster greater awareness in its advertising campaign.
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What is digital banner advertising?
Banner advertising is the process of embedding an ad into a web page or a website. Compared to TV ads, press releases, and newspaper ads, digital banner advertising is cost-effective, quick, and simple. Banner ads are designed keeping in mind two primary purposes- impressions and click-through numbers.
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How to design a banner ad?
There are several elements that a brand can use while designing a banner ad; this includes- visual elements, bold text, images, graphics, and a clear call to action. The color scheme used in a banner ad should adhere to the mood and tone of the web page the ad has to be displayed on.
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