We are attention technologists who use eye tracking and other behavioural research techniques to understand what really drives attention to advertising, point of sale and packaging. Our …

Lumen Research is an eye-tracking technology company expanding our understanding of human attention and helping brands turn attention into action. Since 2013, Lumen Research has …

2023年4月27日 · Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first …

Lumen is a London-based ad tech start-up, founded in 2013 by eye-tracking expert Rob Stevens and advertising strategist Mike Follett. The company specialises in the application of eye …

2023年8月15日 · Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver consistent data for advertisers seeking to embrace …

2023年8月22日 · A leader in attention and eye-tracking for over 10 years, Lumen Research serves the industry with solutions designed to help advertisers use attention to develop …

2024年2月28日 · The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest on web pages through eye-tracking on both mobile and …

2018年6月7日 · Lumen’s Mike Follett discusses eye-tracking research that defines Attention as the first common currency across different media, highlighting how audiences really identify …

L umen Research is to merge with Avocet, with the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s …

2022年11月15日 · Attention measurement specialist Lumen Research is to merge with media-buying platform Avocet, the two combining to become Lumen. This formalises a long-standing …

The Lumen eye-tracking data collection platform, which enables webcams with eye-tracking software, has captured visual attention information from more than 650,000 real-world …

2015年3月11日 · In what is being described as a world-first, eye-tracking specialist Lumen Research is to begin measuring the effectiveness of online display ads – by tracking the …

We employ the latest developments in eye tracking research to help you understand exactly how your customers consume your communications. Instead of opinion and inference, we provide …

2022年6月1日 · Havas Media Group announced today a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention.

2023年4月20日 · Through this new partnership, TVision and Lumen customers can measure TV and CTV performance based on a standardised set of cross-channel attention metrics …

2022年11月15日 · Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing …

2023年5月1日 · Explore the groundbreaking Lumen eye-tracking partnership with Integral Ad Science, revolutionizing attention measurement in digital advertising. Learn how this first-of-its …

London, UK, 23rd June: Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing …

2022年11月15日 · Lumen now plans four hires over the next six months in the US – across account management, advertising operations, data strategy and marketing – with a new team …

2022年10月25日 · New intelligence from Black Lotus Labs regarding the proliferation of Connectionless Lightweight Directory Access Protocol (CLDAP) reflectors – a known attack …

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