- Rainbow-washing is a marketing tactic where brands commodify the support of LGBTQ+ communities during the month of June without any affirmative action to back up their promoted stance123. It is defined as the act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks, etc. in order to indicate progressive support for LGBTQ equality, but with a minimum of effort or pragmatic result2. Rainbow washing is falsely advertising progressive support for the LGBTQ+ community by displaying rainbow colors just to improve their image3.了解详细信息：✕以上信息汇总借助人工智能技术，若访问原文请查看了解详细信息。
Like pinkwashing and greenwashing before it, rainbow-washing is a marketing tactic where brands commodify the support of LGBTQ+ communities during the month of June without any affirmative action to back up their...
www.stryvemarketing.com/blog/rainbow-washing/What Is Rainbow Washing? Rainbow washing, as defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate...
www.theurbanlist.com/a-list/rainbow-washingRainbow washing is falsely advertising your progressive support for the LGBTQ+ community by displaying rainbow colors but with a minimum of effort or pragmatic result. In order words, businesses use the Pride flag...
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