Billboard Appraisal: The Valuation of Off‑Premise Advertising Signs This book quickly educates those faced with the challenge of appraising a billboard for eminent domain, sales transactions, lending and site leases. 253 pages, published in 2001 includes industry data, charts, graphs, illustrations and photographs and appraisal examples.

Billboards are usually very valuable assets. Market value is much greater than the book value on the balance sheet. Billboards have three main components to their market value: the permit, the leasehold interest for a specific site, and the physical structure. A fourth element can also include advertising contracts to display the customer’s ...

Virtually all of the value in a billboard company resides in the signs, including the structures, the leasehold interests in the sites, and the permits. There are usually supporting assets as well, such as a printing facility or “paint shop,” trucks and cranes, plus related machinery and equipment.

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You will gain a general idea of the methods used by appraisers to estimate billboard leasehold (sign owner) and leased fee (landowner) interests. Simply click the link below to pay for your consultation.

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In accounting, the estimated decline each year in the value of an intangible asset after original purchase. For billboards, amortization describes a grace period between the time a sign owner is notified that a sign must be removed, and the time when the sign is actually removed.

For example, a sign that commands a cash flow multiple of 10x might realize a sale price that falls short of the market value of the sign if an easement is included. However, a sign with a cash flow multiple of 12x would incorporate the easement’s value into the sale price.

Our naming rights services provide complete market analysis, facility value, and trends to determine accurate pricing and packaging to obtain peak value.

SignValue is pleased to announce the successful completion of a broker price opinion for a proposed digital billboard in New Jersey. We advised the client on the potential value of the new sign location.