"We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. The poster was little seen during World War II.

Though displayed only briefly in Westinghouse factories, the poster in later year has become one of the most famous icons of World War II. As women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism.

One such poster featured the image of a woman with her hair wrapped up in a red polka-dot scarf, rolling up her sleeve and flexing her bicep. At the top of the poster, the words ‘We Can Do It!' are printed in a blue caption bubble. To many people, this image is "the" Rosie the Riveter.

2024年10月3日 · "We can do it!," ca. 1942. This poster’s simple yet powerful image of a woman war worker's strength and determination during World War II remains iconic today, both in the United States and around the world.

2016年8月2日 · For years the “We can do it poster” colloquially known as Rosie the Riveter has served and still does as an iconic symbol of strength, motivation, and is closely connected with feminism.

Though displayed only briefly in Westinghouse factories, the poster in later year has become one of the most famous icons of World War II. As women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism.

This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the armed forces.

2016年3月6日 · English: "We Can Do It!" poster for Westinghouse, closely associated with Rosie the Riveter, although not a depiction of the cultural icon itself. Model may be Geraldine Doyle (1924-2010) or Naomi Parker (1921-2018).