Ace spotlights iconic jingle in new “Ace is the Place” campaign
With the familiar tune as a backdrop, the jingle’s lyrics are customized in humorous and memorable ways to highlight that Ace’s exceptional service and expertise, best brands and product selection help consumers succeed with their home maintenance and repair projects.
Ace Hardware Slogan - Slogans of Ace Hardware - Tagline of Ace Hardware …
2024年11月30日 · Ace Hardware’s slogan is “ The helpful place. A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Ace Hardware Slogan: Building Trust and Loyalty Through …
2024年4月20日 · Ace Hardware‘s slogan, "The helpful place," has been a cornerstone of the brand‘s identity and success for decades. By consistently emphasizing helpfulness and expertise, Ace Hardware has differentiated itself from competitors, built strong customer loyalty, and contributed to the economic well-being of local communities.
More Than a Slogan: The Story Behind Ace Hardware‘s Helpful …
2024年8月24日 · The iconic lyrics, performed by actress Connie Francis, soon followed: "Ace is the place with the helpful hardware man." This jingle quickly became beloved by DIYers across America, synonymous with personalized and knowledgeable hardware service.
Ace Hardware Slogan (what Is It, History & Meaning + More)
After three years of the “Helpful Hardware Place” slogan, Ace Hardware decided to change the slogan to something more fitting. The name “Ace Hardware” is used to describe the hardware section of Ace stores, which is where the public can buy their tools and hardware supplies.
The Story Behind Ace Hardware‘s "Helpful" Brand Platform
2024年5月7日 · In the 70s and 80s, Ace adopted the signature slogan: "The convenient + helpful hardware store." This iteration put emphasis on not just service but also convenience as big box competitiors began gaining steam. Ace‘s agencies O‘Keefe Reinhard & Paul crafted the legendary jingle sung by Suzanne Somers:
The Ace Hardware Jingle: Crafting a Memorable Brand Identity
2024年4月19日 · The Ace Hardware jingle has become an iconic representation of the brand‘s commitment to exceptional customer service, expertise, and inclusivity. Through its simple yet effective lyrics, catchy melody, and consistent use across marketing channels, the jingle has helped to establish Ace Hardware as a trusted and beloved retail cooperative.
What Is The Ace Hardware Jingle In 2025? A Nostalgic Branding …
2024年5月6日 · Let‘s dive into the evolution and power of the Ace Hardware jingle after over 40 years in the spotlight. The original Ace Hardware jingle dates back to a 1976 advertising campaign created by agency O‘Keefe, Reinhard & Paul. It featured the lyrics: "Ace is the place with the helpful hardware man"
What Is The Ace Hardware Jingle? (+ Other Common Faqs)
The Ace Hardware slogan is ‘Ace- the helpful hardware place’, being modified from the original company slogan. The new slogan ‘Keep It Place’ combines the name of the store and the words ‘keep’ and ‘place’ to attract customer attention.
What is the ace hardware jingle? - GB Times
2024年6月10日 · In the 1980s, Ace Hardware introduced a new jingle that was designed to appeal to a wider audience. The new jingle, which was used from 1980 to 1993, was a bit more upbeat and featured the lyrics:...
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