About video ad formats - YouTube Help - Google Help
While video ad content must be hosted on YouTube, video ads can appear on YouTube and across websites and apps running on Google video partners (depending on your ad format and campaign settings). This article describes the benefits of video ads and compares the different video ad formats available. Explore the formats in detail below.
About video ad specs - Google Ads Help
Universal safe zones for video ads on YouTube Overlays, call-to-actions, and buttons may appear in different places depending on the format, campaign type, and screen. Use these images as a reference to ensure important elements like your logo, product, supers, and others are within the red safe area to avoid risk of elements being covered ...
About Video campaigns - Google Ads Help
Bumper ads are a short video ad format, designed to allow you to reach customers broadly and increase awareness of your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad. In-feed video ads only appear on YouTube and reach people in places where they’re discovering content. The ...
Video action campaigns - Google Ads Help
For YouTube, vertical videos are supported in all video eligible campaigns with possible placements in-feed, in-stream, on YouTube Search, and YouTube Shorts. In some cases, just by adding a vertical video asset to a Video action campaign can deliver 10-20% more conversions compared to just having horizontal videos for YouTube Shorts.
Create a Video campaign - YouTube Help - Google Help
When creating your ads, focus on giving your ads relevant headlines, calls-to-action, and other creative features that inspire your viewers to take action. You can create multiple ads (up to 30) when building your campaign. You can create a video in the Asset library using our predefined templates, or select a video you’ve uploaded to YouTube.
Tips on how ads work - Video - YouTube Help - Google Help
We’ve removed the individual ad choices for pre-roll, post-roll, skippable, and non-skippable ads. Now, when you turn on ads for new long-form videos, we show your viewers pre-roll, post-roll, skippable, or non-skippable ads when appropriate. This change makes the recommended best practice to turn on all ad formats, the standard for everyone.
YouTube advertising formats - YouTube Help - Google Help
These types of ads cannot be controlled from within YouTube Studio. Back-to-back ads. Also referred to as ad pods, two back-to-back video ads can occur when you turn on ads for your long-form video (at least 5 minutes in length). Ad pods help reduce interruptions for viewers of longer videos, resulting in a better viewer experience.
Monetize your live stream - YouTube Help - Google Help
Let YouTube insert ads for you: YouTube serves mid-roll ads to viewers at opportune moments during a live stream and you choose the frequency level of ad breaks: Conservative: lowest frequency and lowest earnings potential; Balanced: mid-level frequency and medium earnings potential; Aggressive: highest frequency and highest earnings potential
Manage what types of ads you see on YouTube videos
Reporting ads is only available on YouTube mobile and desktop. YouTube Premium. YouTube Premium is a paid membership, available in certain countries/regions, which gives you an increased video and music experience across YouTube, YouTube Music, and YouTube Kids. You can watch millions of videos without ads with YouTube Premium.
Show your display ad on YouTube - Google Ads Help
While it’s not possible to target the YouTube app directly, you can enter “youtube.com” manually when choosing a placement. You can also create a Demand Gen campaign to run your ads on the YouTube Home and Watch Next feeds (in addition to the Gmail Promotions and Social tabs and Discover). You can only exclude content reactively.