Now, 20 years down the road, Bank of America has decided to give that logo—and its accompanying typology—a refresh. The bank’s new emblem features a sleeker typeface rendered in a richer shade...

2024年11月26日 · Does Bank of America have a new logo? Yes, Bank of America has a new logo. It was adopted in 2018 and is an improved version of the previous logo. The three blocks of stripes on the makeshift flag are spaced slightly wider than before. The red and blue colors are as close to the palette of the American flag as possible.

2018年11月16日 · Bank of America on Friday unveiled a new logo, in what the Charlotte-based company said is the first update to the flagged-themed image since it was introduced two decades ago.

One of the early versions of the Bank of America logo features a very beautiful Gothic font that is used to write the bank name. The font choice alone made the logo look grand, but the black color enhanced that classic and formal appearance.

2019年2月11日 · Similar to the direction Wells Fargo chose, Bank of America opted to modernize rather than replace its 20-year-old logo — only slightly tweaked. A darker, richer shade of blue was used, and the stylized flag emblem was simplified and organized.

2024年1月11日 · The Bank of America logo stands as a titan of visual identity in the financial realm. It’s more than just an emblem; it encapsulates history, transitions, and a strategy knit tightly with America’s corporate heartbeat.

2018年11月28日 · Accompanying the new brand proposition is a revised version of the bank’s famous red-and-blue “Flagscape” logo, which has been updated for the first time since 1998 when the Bank of America brand was first born following the merger of BankAmerica and NationsBank.

Introduced in October 1998, the new logo resembles the American flag- although to some observers, the blue area on the flag represents the letter B for "Bank", and the red, A for "America". The logo also resembles a blanket.

2024年11月27日 · The logo features the bank’s full name, which is associated with leadership and a rich historical legacy. The newly created institution abandoned the monogram as an outdated symbol, replacing the ornate “BA” with a geometric abstraction.

2018年11月19日 · Meredith Verdone, chief marketing officer at BofA, says the logo refresh is happening in tandem with a new marketing campaign that officially began yesterday. The campaign centers on one...