David Ogilvy (businessman) - Wikipedia
David Mackenzie Ogilvy CBE (/ ˈoʊɡəlviː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
David Ogilvy | Advertising Pioneer, Father of Branding ...
David Ogilvy (born June 23, 1911, West Horsley, Surrey, England—died July 21, 1999, near Bonnes, France) was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency of Ogilvy & Mather.
David Ogilvy Biography - Facts, Childhood, Family Life ...
David Mackenzie Ogilvy was a businessman and an advertising executive. For his brilliant skills in the field, he is often known as the ‘Father of Advertising’. His life is very interesting as well as inspirational because he established himself as the owner of one of the most famous and largest advertising agencies in the world.
David Ogilvy; Legendary Figure of the Ad Industry - Los ...
1999年7月22日 · David Ogilvy, creator of some of advertising’s most memorable icons, including the debonair Hathaway Man with his black eye patch and Commander Edward Whitehead touting Schweppes tonic, died...
David Ogilvy - New World Encyclopedia
David MacKenzie Ogilvy (June 23, 1911 – July 21, 1999), was a notable advertising executive, whose work was known for its creativity; he became known as the "Father of Advertising." He also introduced the concept of brand image to advertising.
David Ogilvy, 88, Father of Soft Sell In Advertising, Dies
1999年7月22日 · David Ogilvy, the ad executive who dreamed up the eye-patch wearing ''man in the Hathaway shirt'' and many other iconic advertising campaigns, died yesterday at Chateau Touffou, his home near...
Business Heroes - David Ogilvy - The father of modern ...
Ogilvy on Advertising by David Oglivy, Crown, 1983. The son of a stockbroker, David Ogilvy was born in 1911. He was destined for a privileged upbringing until his father met financial ruin following the outbreak of World War I.
- 某些结果已被删除