Welcome from TheDMA.org | About the ANA | ANA - Association …
In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to …
ANA to Acquire DMA | About the ANA | ANA - Association of …
2018年5月31日 · The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).
Search - Association of National Advertisers
Additionally, with a rise in state privacy bills that seek to curtail data sharing, and with consumers focused on businesses which follow sustainability practices (like data hygiene), using a consumer choice tool can help build trust in the marketing process.
How Brands Navigate a Route for Direct Mail Marketing | ANA
2024年12月4日 · Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail.
Association of National Advertisers | Marketing Excellence | ANA
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Become a Member | Marketing & Advertising Association | ANA
Maximize your marketing potential with ANA membership. Access exclusive resources, expertise, and tools to drive results and enhance your brand growth.
ANA/DMA 2018 Response Rate Report: Performance and Cost …
2018年11月15日 · ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media. November 15, 2018 The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.
Center for Ethical Marketing | ANA - Association of National …
Self-regulatory efforts across digital, AI, direct marketing, email, and more. ANA's data hygiene tools , such as our signature prospect mail opt-out list, DMAchoice.org – a trusted best practice in the industry used nationally by top brands and data providers.
CRM & Attribution Certificate Program | School of Marketing | ANA
Learn how to maximize your marketing efforts and reach your best audience through the use of diverse marketing channels, what are the strengths and weaknesses of each, and how emerging channels such as programmatic marketing can be used to find prospects and customers.
ANA Announces 2018 International ECHO Award Winners
The awards recognize every type of media used in direct and interactive marketing campaigns and are submitted by agencies and advertisers worldwide. This year’s ECHO competition attracted almost 700 entries in 31 categories, of which 155 were named finalists.