Fogg Behavior Model
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. Here is the simplest form of the Fogg Behavior Model:
Motivation | behaviormodel - Fogg Behavior Model
My Behavior Model highlights three Core Motivators: Sensation, Anticipation, and Belonging. Each of these has two sides: pleasure/pain, hope/fear, acceptance/rejection. The Core Motivators apply to everyone; they are central to the human experience.
Prompts | behaviormodel - Fogg Behavior Model
The Fogg Behavior Model names three types of Prompts: Facilitator, Signal, and Spark. Those designing to influence behavior should use the Prompt type that matches their target user’s context, which combines Motivation and Ability.
Ability | behaviormodel - Fogg Behavior Model
The Fogg Behavior Model has three main elements, one of which is Ability. In order to perform a target behavior, a person must have the ability to do so. That seems obvious, of course.
Fogg Behavior Model
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing. The videos below …
Learn Behavior Design - behaviormodel
You have two options for learning Fogg Behavior Design: (1) an online course or (2) live training with BJ Fogg on Zoom. With the online course, you can learn Fogg Behavior Design at your own pace. You use your mobile phone or computer to access eight modules.
Graphics | behaviormodel - Fogg Behavior Model
Use the Fogg Behavior Model Graphic In my book, Tiny Habits: The Small Changes that Change Everything , I refer you to this page to request permission to use the Fogg Behavior Model graphic. Soon, you will also find other versions of this graphic on this website.
References | behaviormodel - Fogg Behavior Model
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. The purpose of his research and teaching is to …
Teach | behaviormodel - Fogg Behavior Model
In my book, Tiny Habits: The Small Changes that Change Everything, I share the script for how to teach the Fogg Behavior Model. In this short video, you can see me teach the model in two minutes. Get free updates from Dr. Fogg