IBM Debuts Next Phase of ‘Let’s create’ Campaign ... - IBM …
2023年4月5日 · Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, IBM’s new ad campaign “What if?” underscores the importance of asking big questions that can lead to the co-creation of equally big technology solutions.
Automation Decision Services | IBM
IBM Automation Decision Services (ADS) is business automation software for modeling and managing business decisions in an easy-to-use, low-code UI. It is available standalone or within IBM Cloud Pak® for Business Automation, where it …
With "Let's create," IBM Launches Brand Campaign to Accelerate ...
2022年2月16日 · IBM announced the launch of its new integrated global platform, "Let's create," the company's most significant brand initiative in more than a decade. "Let's create" reflects the vision, strategy, and purpose of today's IBM.
IBM Marketing | IBM
IBM was running 2,800 campaigns, which reflected IBM’s organization rather than client needs. Across geographies, business units and product lines, everyone was creating without a central vision or control. Thus began a major project to transform …
IBM Watson Advertising
IBM announced three new products to add to its growing suite of AI solutions for brands and publishers at Advertising Week’s digital-first virtual event #AW2020. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy.
Explore IBM - IBM Watson Advertising - IBM Newsroom
IBM Watson Advertising (formerly The Weather Company’s ad sales business) offers agencies and marketers a portfolio of media, data, and AI solutions to help improve decision-making and reduce costs – from media planning through measurement.
Will 2025 be the year of AI-generated advertising? - IBM
2024年12月23日 · The release of AI video generators like Luma AI, SORA and Runway has opened up new possibilities for creators, enabling experimentation with ads, films and music videos like never before. Major brands have already ventured into this space.
The Ad Council | IBM
Ad Council turned to IBM Watson Advertising to educate and bring about awareness of their “Fight for Freedom” effort, centered around racial injustice.
It’s time to break the cycle and restore trust in advertising - IBM
2021年9月1日 · In June last year as racial injustice protests spread rapidly across the country, the Ad Council used IBM Watson Advertising’s “Accelerator” to educate and build awareness of their “Love Has No Labels” campaign to promote diversity, equity and the inclusion of all people.
IBM Automation Decision Services is now available standalone
2023年3月28日 · Previously available only with the Cloud Pak for Business Automation, IBM Automation Decision Services (ADS) is now available as a standalone offering, providing business experts an even easier way to automate intelligent business decisions in low code.