On the next page, you'll be asked to select an Implicit Association Test (IAT) from a list of possible topics. We'll also ask you (optionally) to report your attitudes or beliefs about these topics and give you some information about yourself.

Understanding such divergences is important to scientific psychology. This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.

The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a response is easier when closely related items share the same response key.

The Implicit Association Test (IAT) measures the strength of associations between concepts (e.g., Flowers, Insects) and evaluations (e.g., good, bad) or stereotypes (e.g., safe, dangerous).

On the next page you'll be asked to select an Implicit Association Test (IAT) from a list of possible topics . We will also ask you (optionally) to report your attitudes or beliefs about these topics and provide some information about yourself.

Log in or register to find out your implicit associations about race, gender, sexual orientation, and other topics! register Or, continue as a guest by selecting from our available language/nation demonstration sites:

In the book Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test. Project Implicit is graciously hosting electronic versions of Blindspot ’s IATs.

The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a response is easier when closely related items share the same response key.

The mission of Project Implicit is to educate the public about bias and to provide a “virtual laboratory” for collecting data on the internet. Project Implicit scientists produce high-impact research that forms the basis of our scientific knowledge about bias and disparities.

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