Six Apple packaging strategies to steal (with examples) Now you’ve got the backstory, it’s time to dissect Apple’s packaging strategy and what your brand can learn from it. 1. Never cut corners. Obviously, no brand wants to make mistakes or take shortcuts with its packaging design process.

Apple’s iPhone packaging is a breathtaking example of how packaging can enhance a product’s overall experience. From the stunning minimalist design to the use of high-quality materials and eco-friendly practices, every detail is crafted to perfection.

From the moment, you get an iPhone in your hand, a MacBook, or any Apple Watch, this iconic Apple packaging box highlights three main values: innovation, sustainability, and customer unboxing experience. Nowadays, innovative designs in each box minimize the use of plastic while using only recyclable materials.

Apple is an acknowledged master at creating an iconic sensory experience that communicates its brand without any words or even a logo. Even a five year-old can pick out an iPhone from a retail display. That’s because Apple makes its packaging as artistic and visually appealing as the device inside. Every corner of the box is clean.

This guide highlights Apple's excellent packaging, what makes it unique, the attention to detail, and what you can do to mirror their customer's experience and sustainability efforts. What makes Apple's packaging premium. Apple products, like the iPhone, AirPods, Apple Watch, and MacBook, are known to be sleek in style.