Target ads to geographic locations - Google Ads Help
For example, if you own an e-commerce company, target all the locations you ship to, not just where your business is physically located. If you target an area where your business isn't …
Targeting your ads - Google Help
Content targeting methods let you define where you want (or where you don’t want) your ads to show. By combining multiple content targeting methods, your ads will target any of the …
About Target CPA bidding - Google Ads Help
Your average target CPA, is the traffic-weighted average CPA that your bid strategy optimized for. It includes the average of your device bid adjustments, ad group target CPAs, and any …
About Target ROAS bidding - Google Ads Help
With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions …
Targeting types - Google Ad Manager Help
For instance, you define key-values that identify specific ad inventory on web pages or apps, or they can be used to target ads based on that information you might gather from visitors to your …
Create targets for Dynamic Search Ads - Google Ads Help
After you've created a Dynamic ad group, you can add dynamic ad targets. To do so: In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content …
About targets for Dynamic Search Ads - Google Ads Help
This article describes the 8 types of dynamic ad targets you can use to refine how we'll show your ads. For a broader overview, start with About Dynamic Search Ads. Remember that you are …
19 strategies for increasing your Audience reach and improving ...
Target ROAS (return-on-ad-spend) helps you convert customers by setting a maximum cost-per-click bid while trying to achieve an ROAS equal to your target. Maximize conversions will seek …
Target CPM - Google Ad Manager Help
Ad Manager dynamically sets the floor prices on individual bid requests; they can be either higher or lower than the target CPM you indicate. Ad Manager’s goal is to have the average CPM for …
Create a Search campaign - Google Ads Help
With this option you can target a specific return on ad spend. To maximize how often your ad shows, select Impression Share. You can focus on ensuring your ad shows on a certain …