IRI and NPD Rebrand as Circana, the Leading Advisor on the …
[CHICAGO] – March 7, 2023 – Following their merger in August 2022, Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) today unveiled a new combined company name and brand identity: Circana. Circana™ is the leading advisor on the complexity of consumer behavior.
Unlock Growth with Our Consumer Insights & Industry Data Tools …
Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth. Solutions Market
Circana's Heritage: Uniting IRI & NPD's Market Expertise - Circana
Trace the evolution of Circana from IRI and NPD's rich histories. Understand how our combined legacy shapes our leading market and consumer analytics services. Solutions
Growth Insights Podcasts Series - Circana
Explore Circana's Podcasts for cutting-edge insights and analyses in various industries. Listen to experts discuss trends, consumer behavior, and market dynamics.
How Has GLP-1s Have Impacted The Food and Beverage Industry
Since their introduction in 2005, GLP-1 medications like Ozempic and Wegovy have transformed diabetes treatment and weight management. Our new report highlights the impact of GLP-1 use on consumer spending habits, particularly on food, beverages, and non-food products.
Transforming Complexity into Clarity with Circana in the Netherlands
At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow. More than 7,000 of the world’s leading brands – including top brands doing business in the Netherlands – rely on us to help them monitor what matters most to …
Currys Partners with Circana for Enhanced Customer Insights and ...
Circana’s Insights Gateway, which will be launched and branded as Currys Tech Insights, will provide Currys’ supplier partners with access to sales performance and customer insights across the Currys business – driving collaboration like never before.
Circana Marketplace: Integrating Data & Analytics for Market …
Available through Circana Liquid Data®, Circana Marketplace eliminates your need to support multiple technologies across your organization. It’s easy for you to bring together disparate data sets and deliver cohesive insights.
China Consumer Sentiment Study - Circana
Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Careers at Circana. Consumer. Understand Your Consumer. Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics.
What About Baby? - Circana
Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Careers at Circana. Consumer. Understand Your Consumer. Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics.