In the early 20th century, as Coca-Cola transitioned from a soda fountain staple to a bottled beverage, the company recognized the need for an effective delivery system. This led to the introduction of Coca-Cola delivery trucks, which played …

2015年12月11日 · The bright red Coca-Cola truck has become almost as iconic as Santa Claus himself over the years, and it’s impossible to imagine Christmas without it. As soon as the shining lights make their first appearance, the festive season seems to have truly begun.

2018年6月22日 · A fleet of Coca-Cola trucks bedecked with twinkling Christmas lights rolled across our television screens. The trucks in the very first Coca-Cola Christmas Caravan weren’t even real–it was just three custom-made full-size movie props and some clever special effects.

2023年2月16日 · This 1900 photo shows a Coca-Cola delivery truck with three young boys sitting on side of truck. Coca-Cola’s advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of …

2023年6月9日 · At midnight on December 31, 2011, Coca-Cola launched a new winter campaign that replaced Santa Claus and their signature delivery trucks with images of polar bears navigating shrinking Arctic ice. The company invested $2 million in Arctic conservation efforts and pledged to match public donations up to $1 million.

2024年11月26日 · These vibrant, illuminated trucks have become a global symbol of festive joy and Coca-Cola’s enduring connection to the holiday spirit. The Coca-Cola Christmas trucks made their dazzling debut in 1995 as part of the brand’s “Holidays Are Coming” campaign.

2015年4月19日 · Discover the twenty-year history of the iconic Coca‑Cola Christmas Trucks, which first graced our TV screens in the winter months of 1995. Learn who created them, and how they've changed over the years.

2024年12月7日 · The Coca-Cola Christmas truck has evolved into a cherished holiday tradition that transcends borders and cultures. By blending marketing with community engagement and charitable initiatives, Coca-Cola has successfully created a festive experience that resonates deeply with people around the world.

2023年12月7日 · The Coke Caravan will make stops throughout Coca-Cola UNITED’s bottling territory throughout December (see schedule below) . Families are invited to take a free photo for the holidays and share their photos online using the hashtag #CocaColaCaravan.

The campaign succeeds in immersing the viewer in a magical world of Christmas. The lit trucks are reminiscent of festive lighting on trees and buildings, the soundtrack repeats ‘holidays are coming’ over sleigh bells, and the trucks themselves magically spring to life.