What is branding and why do you need it? Branding is the process of developing a name, symbol, or design that identifies and distinguishes one product from others. Many new or small business owners are unaware of the power and significance of branding. There are many misconceptions about branding, such as whether it is 'too expensive,' 'hard to do,' or even necessary. Branding's goal is to create a strong and recognisable brand image that drives customer loyalty, differentiation, and long-term g