Brand recognition: the importance of recognisable brand typography. Brand recognition, or brand awareness, is the extent to which customers are able to recognise a brand through it's visual identity, eg. logo, brand colours, and most relevant to this post - typography. Can you guess the brands from their brand colours and font alone? This is no accident, careful consideration has gone into the design of these brand kits, to make them as recognisable and memorable as possible. When choosing the f
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Adobe Design - Turn plain text into stylish typography in...
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The Digital Ramble | Typography
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