Sarthak Ahuja on Instagram: "One of the biggest designers whose lehengas sell for lakhs, sells his own fakes… You’ll never know the name. When I authored my books, my publisher and I discussed that we could ourselves print cheaper copies on cheaper paper with poorer print… That we could sell in bulk to the guys who sell pirated copies on the traffic signal to get more distribution. Getting copied is amazing because it builds your brand and is market validation for your product! But designs are n