Why did the Gaana app, once a top music platform with over 100 million users, get acquired for just 25 lakhs? From shifting to a subscription-only model, driving users away, to struggling against Spotify and JioSaavn’s free offerings, Gaana's fall holds valuable lessons on adapting in a competitive market. Gaana was popular when there were not a lot of big players, but this has changed now. Both Global and Indian companies have entered the music-streaming sector, and they have bundled music with
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Why did the Gaana app, once a top music platform with over 100 million users, get acquired for just 25 lakhs? From shifting to a subscription-only model, driving users away, to
Mangesh Shinde. Mangesh Shinde · Original audio. Why did the Gaana app, once a top music platform with over 100 million users, get acquired for just 25 lakhs? From shifting to a subscription-only model, driving users away, to struggling against Spotify and JioSaavn’s free offerings, Gaana's fall holds valuable lessons on adapting in a ...
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