In the 1980s, Citibank launched a marketing campaign featuring James Doohan, famously known as Scotty from “Star Trek.” The campaign ran the slogan “It’s the bank that makes it better,” as it aimed to capitalize on Doohan’s widespread recognition and trustworthy persona, aligning it with Citibank’s efforts to present itself as a reliable and innovative financial institution. This choice resonated with a consumer base that was becoming increasingly interested in technology and futuristic concepts

Citibank App's Hello Feature

Citibank 信用卡新加坡 (2024)

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